Street Advertising Takes to the Ground
American consumers are inundated with traditional, uninspiring advertisements everywhere for new and/or trending products. Billboards, neon signs, and posters continue to beg for our attention, despite its tired look. A result from this boring marketing saturation and advertising overload is the difficulty many advertising agencies are having gaining the attention it seeks from its desired audience, especially when these branding messages have become redundant and repetitive. It is time for these marketing firms to think outside the box and seek a new and fresh advertising perspective. Enter ground graphics, a fresh marketing tool that has quickly become a crowd pleasing advertising creation.
Ground graphics will attract today’s visually jaded American consumers in ways that will truly impress even the toughest critic. With ground graphics, advertisers will once again make passerby’s stop and stare with awe at what is an unbelievable and unique visual creation. Ground graphic advertising methods have quickly proven to increase sales and revenue for clients, making the curiosity regarding these crowd stopping, ground graphic advertising designs that much greater. It is because of the ability to design and implement a vibrant, lifelike image in such an uncanny manner that has made ground graphics so popular and successful.
How are ground graphics designed? The developers are usually made up of graphic designers within an advertising agency who create the digitally imposed image, then pass that image off to a specialized printing service that can bring these digital ground graphic images to life, through a variety of shapes and sizes. Professional printing services that can handle custom ground graphic printing will be able to print full-color, high-resolution digital images (even three dimensionally, if preferred) that can be used indoors and outdoors, and placed on concrete, asphalt, cement, stone – virtually any type of surface. Ground graphic designs are also quite durable, able to withstand both foot and vehicular traffic.
In addition to its versatility and ease of application, Asphalt Art’s specially designed UV-curable material is ultra-slip resistant, and is certified completely safe by both the National Floor Safety Institute (NFSI) and the Occupational Safety and Health Administration (OSHA). The approval from important federal regulatory agencies means that ground graphics do not require an anti-slip over laminate, which comparable products on the market need.
Asphalt Art’s top of the line printing materials save printing companies money, meaning that implementing crowd pleasing ground graphics at a firm’s next social event will not be nearly as expensive as perceived, because the printing company’s expense will not be passed on directly to the client.