How Can Brands Stand Out at Crowded Sports Events?
Sponsoring a local sporting event is a tried-and-true way to improve your brand’s reputation within your local community. The problem is, a lot of different companies have realized the benefits of advertising at sporting events, so the competition for attention is extremely high. If you’re going to sponsor a sporting event this summer, you will need creative event advertising to help ensure that your brand stands out from the crowd. One great way to do that is with temporary wall and floor graphics.
A Crowd Apart
Wall graphics and floor graphics can be printed and cut to virtually any size and shape. Unlike standard advertising methods found at sporting events like posters, banners, and giveaways, unique floor and wall graphics have the advantage of being unexpected. Floor graphics in particular utilize an advertising space that is largely overlooked by sponsors: the ground itself.
The fact of the matter is, most people tend to look at the ground in front of them as they walk through a crowd. That means that a lot of posters and banners lining the sides of their path tend to get overlooked or lost in the crowd. This isn’t the case with floor advertisements, which are extremely eye-catching due both to their position and their unexpectedness.
A Chance To Be Creative
Beyond placement, floor and wall graphics have the advantage of being much more customizable than standard methods of print advertising. Floor graphics can be printed to look as if they are three-dimensional, creating optical illusions that event attendees will want to take pictures of and share on social media.
They can also be cuts to virtually any shape. You could create a graphic in the shape of your company mascot, or create a long, skinny path that leads people directly to your booth. Likewise, wall graphics can be printed to utilize the buildings and spaces that you find around you. Take a look at some of these great examples of wall graphics. The opportunities for creativity are quite literally endless.
More Bang for Your Buck
There’s no reason that creative event advertising has to cost you an arm and a leg. Another advantage of floor and wall graphics is that they are a cost-effective way to draw a lot of attention to your brand. Learn more about the possibilities of floor and wall graphics by contacting Jessup Manufacturing, the makers of Asphalt Art, today.