If printing companies are looking for different avenues to generate revenue, then they need to seriously consider adding the ability to print ground graphics to their arsenal of printing options. Ground graphics, depending on the type of image designed, along with the size and detail of the image, is considered to be an extremely tedious process. However, the effort is greatly exceeded by the outcome, as ground graphics are the most impressive form of digital graphic imagery to ever be printed. This is why more and more people, from advertisers, to marketing executives, to stores and commercial chains are turning to ground graphics in order to promote a specific brand, image, or logo. Over the years, printing companies have seen a significant decline in need for their business, as more people, due to the economics of owning their own printer, have one or multiple devices in their home or business. Moreover, household printers have been coming in “all in one” packages, meaning the printer is also a scanner, copier, and fax machine. However, printing ground graphics from a home printer is impossible, which means printing companies should investigate ground graphics as a means of generating more customer need for their services.
The United States is clearly basking in the digital age of culture, society, and economics. To be ignorant in how digital components work, especially if you are a business that can seriously profit from digital awareness, is economic suicide. A number of people work on software that renders digital imagery, therefore, printing companies should be versed in digital software, as well as printing hardware that can print digital images, and make sure they have the hardware in-house. Furthermore, ground graphics is a rapidly growing industry, therefore, to be able to help companies with designing and printing ground graphics not only means an increase in revenue, it enables customer retention, and word of mouth that your printing company is the place to come for the latest graphic trends, such as ground graphics.
Fortunately, the business minds at Asphalt Art USA designed an impressive business model that engineered the ability for their company to acquire the education, along with the necessary equipment and components to render digital images, even three dimensional digital imagery, to design and print ground graphic art. This business foresight made Asphalt Art USA a pioneer in digital renderings of ground graphics, as should be widely apparent when you visit their website. Asphalt Art is a unique product that can be printed upon with a 3D or regular image. It is a specialized fabric that can withstand foot traffic, indoor, and outdoor settings—even if those outdoor settings means a possibility of wet conditions.
Asphalt Art USA encourages printing companies to investigate ground graphics as a means to strengthen its services. As ground graphics become an increasingly popular means to advertise and promote products, logos, and brands, printing companies would do well to cater to those who will need printing services for their digitally rendered ground graphic images.