Four Ways to Use Graphics Media to Promote Your Business

Graphics media is one of the top ways to promote and advertise for small businesses—and for good reason. This type of advertising can be somewhat unexpected in today’s digital age and grabs the attention of people to make them feel engaged when done properly. With advances in wide-format printers, graphics media can now create some of the most creative and inexpensive advertising you will find for your business. Depending on the product you choose, it can also offer other additional benefits like being slip-resistant, 3D, and even glow in the dark. When using graphics media to promote your business, consider these four types of executions:

1. Use Graphics Media on Your Exterior Space

Many restaurants and retailers are lucky enough to have some type of outdoor space, whether it be a sidewalk space, brick walls, or even a patio. Using graphics media on your exterior space is a great way to make an eye-catching first impression and draw potential customers into your business. We love it when we see businesses use graphics media to:

Create sidewalk displays: Even uneven outdoor spaces can become works of art to advertise your message. By using a product like Asphalt Art®, you can create small to mural-like creations that are NFSI Certified for high traction and ASTM D-2047 certified for slip-resistance. Asphalt Art® conforms to the most uneven asphalt, cement, and brick in front of your place of business.

Use your exterior walls: Plaster your outdoor walls with extra-large signage and easy to read graphics to communicate holiday promotions, products, and events. This is a great way to go beyond an expected window display and attract attention. 

Patio spaces: If you have a restaurant patio space and weather permits, make sure you are promoting current drink specials, foods or events with bar and tabletop signage. Use a graphics media that is a printable vinyl and non-adhesive in order to create a durable printed countertop mat that can be easily moved and reused.

2. Advertise in Your Community with Graphics Media

Within your community is a great place to promote your business with branded signage at locations such as business centers, sports facilities, malls, or transportation hubs. By expanding your outreach beyond digital media and your actual storefront, you have the opportunity to reach more people with your brand and promotions. Consider the following ideas for advertising:

3D indoor floor signs: If your business is located within a mall or business center, consider reaching out to the building manager to see if you can advertise within the walkways with 3D indoor floor signs. Jessup’s ClearWalk® consists of a translucent film with a non-slip textured surface. It can be easily applied to a wide variety of indoor surfaces and easily removed without damaging the floor beneath. Because it is translucent, you can also see the floor beneath the graphic and is also ASTM D-2047 certified for slip resistance—a great thing in the winter-time when snow and rain are being tracked into buildings.

Elevators: Depending on your business location, advertising in your building’s elevator with wall or floor signage on how to get to your storefront or current promotions could be a great avenue to consider.

Transportation advertising: With the uptick in people using community transportation, advertising at your local bus, subway and train stations could be just what your brand needed! Create works of art with mural wraps around bus shelters and make your messaging stand out on the floors of the subway station while also offering anti-slip protection. Many transportation stations are also removing billboards in favor of graphics media murals. With graphics media also offering photoluminescent properties, you can also create glow-in-the-dark advertising which is especially helpful for outdoor bus shelters. Reach out to your community transportation offices to see if this is an option for advertising. It offers a sleek, easy to apply and remove option that can be applied to all areas.

Local sports facilities: Community sports centers generally get a lot of traffic, so reaching out to see what graphics media advertising options are available there is a smart idea depending on your brand. From stair advertising where you can put your branding, to large wall murals with catchy sayings and current holiday promotions, or your logo and imagery inside every bathroom door—the ideas are really endless.

3. Use Graphics Media Wisely Inside Your Business

Graphics media is an inexpensive option to promote your business compared to using many other forms of signage and displays. With the variety of films available you also have the ability to create 3D, mesh, textured, and even glow-in-the-dark effects in your signage. Here are a few of the top trends when using graphics media inside your business:

Cashier Counters or Dining tables: With people sitting in front of dining tables or waiting to be rung up by a cashier, having some sort of advertising in front of them just makes sense. Using a product like Jessup’s Matador™, you can create a non-adhesive vinyl product of any shape or size that can sit on bar counters, dining tables or cashier tables to promote the latest events and promotions. One of our favorite things about this type of product is that is can actually be moved and reused time and time again!

Dressing Rooms and Indoor Floors or Walls: Using a product to advertise or even display seasonal artwork inside your business can add a ton of appeal! Consider graphics media inside dressing rooms that contain social media information, QR codes, or current holiday promotions. Indoor floors or walls could be wrapped with seasonal imagery, advertising or the latest products. Using a graphics media such as TexWalk® will offer a one-step solution for indoor floor and wall graphics as well as short-term outdoor graphics on any smooth indoor surfaces such as carpet, tile, wood, metal, and painted surfaces. Restaurants, in particular, enjoy using the indoor floor graphics because of the non-slip benefits and the ability to create outstanding artwork, specifically around their entryway, restrooms, patios and bar areas.

4.  Don’t Forget Stairs and Escalators

These spaces demand attention because people are constantly using them. By promoting your brand by way of escalators or stair treads you are sure to grab potential buyer’s attention. Using a product like Texwalk® is a smart choice because it is ASTM D-2047 certified for slip-resistance and ASTM E84 Class A certified for flame spread. It also does not require over-lamination and it can be cut into any shape allowing for immense versatility depending on the length of the stairs. This type of product is ideal for stairs and escalator surfaces and can easily be removed after the holidays pass. 

When looking for a partner in creating graphics media for advertising your business, we recommend keeping a few things in mind:

• Make sure the films you are choosing work well with your printer. Ensure their printability and durability. Ideally, you won’t have to laminate them unless requested.
• Choose films that are easy to install and remove without damaging surfaces. This will allow you to change artwork and advertising easily and for less cost between seasons.
• Floor graphics and stair graphics should ideally be utilizing non-slip technology.
• Don’t be afraid to let your imagination run wild when promoting your business. Consider creating murals that make for a great photo to be shared on social media and engage with the public, this helps to increase your brand share!

We hope this has been a helpful list of ways to use graphics media to promote your business.

If you need more ideas or have questions on a project, contact our experts at Jessup Manufacturing to start a conversation.