Jessup Manufacturing Company Launches New Specialty Graphics Media at SGIA 2014

SoftWalk®, a Unique Media for Indoor/Outdoor Floor, Wall, and Pool Graphics, Presented by Asphalt Art®

McHenry, Ill. – Jessup Manufacturing Company, the maker of award-winning Asphalt Art® non-slip media for point-of-purchase advertisements and street art, announced the introduction of SoftWalk®, a versatile expanded foam mesh media for floor, wall and pool graphics. SoftWalk® debuted at the SGIA 2014 show in Las Vegas October 22-24, 2014. SoftWalk® can be digitally printed with UV inks for a wide range of applications, including retail and restaurant advertising, decorative wall and floor coverings, floating pool advertisements, wayfinding signage, and large scale street and building art.

“SoftWalk® appeals to designers because it is a unique material with more texture and weight than other printable mesh products,” said Rob Jessup, President and CEO of Jessup Manufacturing Company. “Printers like SoftWalk® too because it’s easy to use in flatbed and roll-to-roll equipment and looks great when printed.”

softwalkSoftWalk® is the latest addition to the product line of specialty media for floors and walls manufactured by Jessup Manufacturing Company. The line includes Asphalt Art®, a non-slip media that conforms to uneven outdoor surfaces such as asphalt, cement and paving bricks; SportWalk®, a non-slip textured vinyl for short term sporting and cultural events; CatWalk®, a resilient non-slip media that can be used in wet areas such as pools and saunas; ClearWalk®, a clear resilient non-slip media; and TexWalk®, a non-slip media for floors and walls that has a repositionable adhesive. Product and application information can be found at

SGIA is the leading trade association for wide format printers in North America, with 10,000 members. The SGIA 2014 trade show event attracts more than 500 exhibitors and over 20,000 attendees from 115 countries.

Jessup Manufacturing Company is a global manufacturer of coated and laminated materials and photoluminescent films and sheets. Jessup products are used in many industries, including industrial and facility safety; all transportation sectors (aerospace, automotive, rail, marine); building and construction; action sports; graphics media; and diversified manufacturing. Jessup has two manufacturing plants in Illinois. Company information can be found at

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