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a Competitive Product Advantage By Avoiding Adhesive System Stereotypes
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McHenry, IL, Jan. 21, 2008
Many companies put themselves at a competitive disadvantage by limiting
adhesive systems choices based on performance stereotypes rather
than considering the many individualized technologies that are available. Simply
making a choice from one of the four basic resin categories or two
general processing methods fails to take into account the many variations
in performance that are now possible through the use of additives
or special curing processes that can increase the cost/performance
ratio. This article is intended to provide a better understanding
of engineering decisions when evaluating adhesive systems for specific
product needs.
Engineering
Relying on stereotypes such as “acrylics
always have lower tack properties” or “hot melts have
poor performance,” can create traps for companies when engineering
products. There are many reasons a company might fall into
a stereotyping trap, such as:
- Lack of expertise and technical knowledge
of individual coating packages.
- Relying on a past experiences to generalize
that the adhesive or process category, not the engineering choices,
were responsible for failure or success.
- Relying too heavily on suppliers that focus
more on what they have to sell and less on what is best for the
product’s success.
To avoid these traps, companies should
ensure they maximize the use of high quality product engineers, both
internally and externally. A good supplier and/or a good consulting
firm can greatly add to a company’s engineering capability. Obviously,
it always helps to purchase from suppliers that can provide a high
level of product engineering and who have a wide range of both product
and process technology to choose from.
This is not to say that one should
not utilize past trends and information as starting points in the
engineering process. However, buyers need to be careful not
to eliminate any technology based on assumptions rather than the
specific product needs.
Coating Chemistry
There is often a lot of confusion
in the choice of coating chemistry because there are so many specialized
resins offered in each category. Often buyers will simply group
adhesives in one of four basic resin categories:
- Natural Rubbers
- Synthetic Elastomers
- Acrylics
- Specialty – Silicones, Phenolics, etc.
Dependable engineering advice is
crucial in order to make correct decisions about the best resin. This
is because each category of resin includes unique compound with the
ability to offer a specific trait that the product needs. Furthermore,
additional enhancements typically are possible through the use of
additives.
In generalized terms, acrylics tend
to offer better clarity, UV resistance and hardness. Rubbers tend
to offer higher adhesion properties, anchorage to a wider range of
surfaces and better softness/flow. However, through the use
of additives, new properties can be created for specific situations. A
unique group of synthetic polymers, sometimes referred to as synthetic
elestomers, actually offer a blend of the rubber and acrylic properties. This
unique polymer offers the higher shears and heat stability prevalent
in acrylics, as well as the higher tack and adhesion properties of
rubbers.
The choice of additives has a large
impact on determining the base resin choice to meet the demands for
a specific product requirement. Therefore, engineering expertise
is necessary in finding the optimal balance needed. For instance,
using additives to achieve the high tack properties in acrylics will
almost always reduce the typical high creep related properties of
acrylics, such as shear, heat resistance and chemical resistance. Figure
1 shows some of the performance ranges and impact of certain additives.
Figure 1: Generalized
performance ranges in which various base systems can be modified.

Coating Systems
Once the best adhesive is identified,
correct processing methods are required to ensure the properties
are achieved in the end product. There are several processing
methods available, but this article will categorize them as 100%
solid technologies and solution technologies. It should be
noted that coating system technology is greatly influenced by machinery
capability over that of final product performance.
Solution coated systems have typically
seen greater advancement because of the age of the technology and
ease of processing. The technology required for solution coating
can be fairly simple and has been around for decades. Another big
advantage of solution is that it is easier to blend additives to
meet specific demands of not only the machine but the product. These
are among the many reasons there has been much more research performed
over the years on solution systems resulting in a large array of
technical options. Since there are so many choices, it is vital to
work with internal and external engineers to understand the technology
not only affecting the adhesive’s outward properties (such
as peel and shear), but also deeper properties that make each specific
adhesive’s performance unique.
Until recently, 100 % solid technologies
such as hot melt have typically been driven by the cost. Today,
many other factors such as environmental sustainability and energy
costs are coming into play to increase attention to these systems. However,
there has not been a great deal of technical research devoted to
these systems and the variety of performance choices tends to lag
behind that of solution systems. To make up for the lack of
technical research in this field, while still capturing the technology’s
lower costs, certain performance characteristics are disguised by
the use of higher coat weights, sometimes exceeding 0.004-inch (4
mils) in thickness.
However, unless the thickness is
needed to ensure surface contact on an irregular or porous surface,
this can become a way of simply disguising a poor engineering choice
to satisfy equipment capability over that of the product needs. Today,
there are more choices that allow hot melts to be formulated for
good performance at the 1-2 mil dry caliper range. The advent
of new technologies such as UV and EB curing has offered some advances
in this field. As the cost of oil continues to climb, even
more research will likely be justified in order to eliminate the
rising costs of solvents. However, the current tradeoff for
this performance is a higher price for equipment and technology over
that of typical hot melt systems.
Choosing the Right Adhesive
System
It is important to approach decisions
about adhesive systems with an open mind, rather than thinking about
the problem as strictly acrylic vs. rubber or hot melt vs. solution. Making
choices in this way not only limits the options, but is more likely
to cause the decision to be based on capability instead of product
excellence. The best way to choose the best adhesive system
is to:
- Know your product and its use. One
of the biggest mistakes companies make is not knowing their product
requirements at every level. Surface types, exposure conditions,
shelf life, substrate type and similar factors are all critical
considerations.
- Request performance properties not
adhesive stereotypes. Starting with performance
characteristics allows the product engineers more latitude
to find or develop adhesives that are capable of meeting the
product requirements. This will avoid the trap allowing
the stereotype to control the product instead of the product
requirements dictating the solution.
- Deal with companies that have strong
product engineering groups. The product company
does not have to be an expert on the available adhesive systems
as long as they work with suppliers and consultants that can
provide the engineering, expertise and equipment to make quality
recommendations.
- Test for quality assurance. Make
sure that once the adhesive has been identified, the company
providing it has the ability to control the properties that are
needed to assure consistent, repeatable performance
Following these steps will help ensure
that the adhesive system is the right choice for the particular application. For
more information on choosing the proper adhesive system or custom
coating solution, please contact Jessup Manufacturing Company: sales@Jessupmfg.com.
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