Street graphics are a fun and affordable way for cities to brighten up their walkways and improve wayfinding for citizens and tourists alike. Whether yours is a young, creative town or a retirement community, outdoor ground graphics can be used in a variety of innovative ways to help make your streets more playful, more attractive, and more helpful. Here are just a few ways that printed floor graphics can be used throughout your city:
Have you ever been on Boston’s Freedom Trail? There are guided tours that you can take around the city, or you can simply follow the red line that has literally been painted all across town to guide you through the various historical monuments of Boston. You can do something similar with your own town using custom ground graphics. Whether you’ve got a few key historical landmarks or a center of fun museums, ground graphics can help point the people of your town and tourists towards destinations that you would like to highlight.
Particularly in busy downtown areas, it can be difficult to create signage that is highly visible and useful to the people of your city. Wayfinding graphics can be placed in highly trafficked areas to help people find the nearest ATM, restroom, public transportation, shopping center, or restaurants. Wayfinding graphics printed on materials like Asphalt Art are certified nonslip and should remain firmly in place for months or even years if treated right.
If your town has a local concert on the green, farmer’s market, or a local fair, ground graphics can be used to help advertise the event, provide wayfinding, and promote your local sponsors. Ground graphics have the advantage of being in the direct eyeline of most people who walk over them, they are easy to apply and just as easy to remove once your event is finished.
There are all sorts of ways to add color and vibrancy to your town with custom ground graphics. Contact Jessup Manufacturing, the makers of Asphalt Art, today to learn more about the possibilities of utilizing graphics in your community.