Companies built around sports and outdoor activities succeed when they emulate the characteristics that their customers are known for. People who play sports are bold and adventurous; they take risks and look for daring new ways to succeed. Fun and play are important to sports fans, and they should be important to the companies that work within the sports industry, as well.
If you’re looking for ways to improve the quality and character of your sport-related store, consider how innovative floor and wall retail store graphics could liven up your space, create positive experiences of your brand, and help you better connect with your customers.
Why floor and wall graphics?
The best retail store graphics and storefront displays are those that are eye-catching, creative, and engaging. Unlike traditional displays and advertisements, floor and wall graphics are unexpected. Stores that utilize floor and wall graphics, especially in combination, can completely redefine their retail space, setting a tone that is creative and exciting. Plus, floor graphics can extend beyond your front doors and help pull people in from the outside, extending your advertising space and creating an impression of your brand even before potential customers walk through your doors.
Another great benefit of floor and wall graphics is that they can be custom printed to virtually any specification. If you want to create a storewide mural that covers every bit of your wall and floor, you can do that. If you simply want to highlight a particular product or display, you can do that with graphics that direct people to that area of your store. Floor and wall graphics can also be used to create optical illusions that are highly photographable and shareable, helping your business have more of an impact on social media.
Sports stores in particular can be playful and engaging with their use of floor and wall graphics. For example, if you have a running store, imagine if your entire floor was printed with a photo of the coolest running path in the world. If you have a store devoted to rock climbing, imagine transforming your floor space and walls into staggering cliff faces overlooking valleys and waterfalls.
The possibilities for creating engaging and effective retail store graphics are endless with the right print medium. To learn how you can leverage wall and floor graphics in a sports retail environment, request your free sample pack of Asphalt Art today.