REINVENT RETAIL WITH SPECIALTY GRAPHICS MEDIA FOR VISUAL MERCHANDISING AND POINT-OF-PURCHASE ADVERTISING
Asphalt Art® and Other Non-Slip, Printable Media Transform Retail Spaces to Attract and Engage Shoppers
McHenry, Ill. – Jessup Manufacturing Company, the maker of award-winning Asphalt Art® and other specialty graphics media, reinvents retail at Globalshop 2015 in Las Vegas March 24-26, 2015 with peel-and-stick media perfectly suited for visual merchandising, point-of-purchase advertising, and store décor.
Retail stores are innovating to create fresh environments and impactful displays that engage customers and motivate them to buy. Asphalt Art® and other media can be digitally printed with UV inks for a wide range of applications, including store branding, product branding, pop-up stores, directional signage to featured merchandise, store-within-a-store differentiation, and extending the store footprint into the mall or street. Jessup specialty graphics media have pressure sensitive adhesive for extremely easy peel-and-stick application. Many media products also have non-slip certification for floor use.
“Jessup specialty graphics media are the perfect solution for the accelerated, competitive retail industry of today,” said Rob Jessup, President and CEO of Jessup Manufacturing Company. “A visual merchandiser can use Jessup media to create graphics for floors, walls, and fixtures, outdoors as well as indoors. To achieve a design concept, Jessup can also make virtually any fabric, carpet or special material into fast, easy, peel-and-stick design elements.”
Using the theme “Reinvent Retail” for Booth 3072 at Globalshop 2015, Jessup features several distinctive products. Reinventing retail starts with Asphalt Art®, a non-slip media that conforms to uneven outdoor surfaces such as asphalt, cement and paving bricks; SportWalk®, a non-slip textured vinyl for short term outdoor use; TexWalk®, a non-slip media for floors and walls that has a repositionable adhesive; and SoftWalk®, an expanded foam mesh media for floor, wall and water graphics. Product and application information can be found at Asphalt Art USA Products.
Globalshop has been the leading trade show for the retail design industry for more than 20 years. Sponsored by Association for Retail Environments (A.R.E.) and Point of Purchase Advertising International (POPAI), the show attracts thousands of attendees and exhibitors from 55 countries. More information can be found at GlobalShop.
Jessup Manufacturing Company is a global manufacturer of coated and laminated materials and photoluminescent films and sheets. Jessup products are used in many industries, including industrial and facility safety; all transportation sectors (aerospace, automotive, rail, marine); building and construction; action sports; graphics media; and diversified manufacturing. Jessup has two manufacturing plants in Illinois. Company information can be found at Jessup Manufacturing.