If you have ever been tailgating in a parking lot right before a sporting event takes place, then you are quite familiar with the atmosphere. Especially as it pertains to sporting events, tens of thousands of people will arrive several hours before the game even begins, hanging out in the parking lot, eating, drinking, playing, and conversing with everyone around them. If you are a marketer or advertiser who likes to think a little outside the box, then you should already be relishing this grand opportunity to promote at these types of events. So, the next question begs…what is the best way to reach this type of audience, with a promotional design that will capture their attention? The good news is there is already a tried and true method that exists, which will successfully garner the attention and intrigue of those partying in a parking lot before their huge event gets underway.
Floor and ground graphic art designs are designed specifically to reach an audience located in areas like a parking lot, because they can be adhered to the pavement (or whatever kind of surface the parking lot is made out of) of the parking lot, and endure all the foot and vehicular traffic that will be crossing on it all day long. In a parking lot setting, marketers and advertisers are faced with limited options regarding where exactly a promotional image can be placed. Because of this scenario, floor and ground graphic promotional designs are already a primary choice, if you or your business has decided to find a way to promote a brand or image in a parking lot. Moreover, once the event is over, removing the floor and ground graphic design advertisement is very simple, as it can detach almost as easy as it was put on.
Another huge benefit regarding the use of floor and ground graphic design as it pertains to advertising in a parking lot is its cost effectiveness. When you think about it, the only other virtual way someone could advertise in a parking lot would be with a billboard. However, a billboard would cost so much more than a floor and ground graphic design, and it will take so much more time placing a billboard in its respective location, as well as removing it once the event is over. Why spend all of that time and money promoting in such a manner when a floor and ground graphic design will reach the same amount of people, save you time and money, and present you more design options, such a using a three dimensional image, which would be much more difficult to perform on a billboard.
One place you can talk to concerning your desires to advertise in a parking lot is Asphalt Art, USA – the place where only the best on printing materials and components for floor and ground graphic art image are developed. Asphalt Art, USA experts can assist you in your discovery of promoting a brand or image in a temporary location, such as a parking lot for an event, with the best promotional product available – a floor and ground graphic.