If you’re planning an outdoor event this summer for your local community, one of your top priorities is most likely figuring out how to effectively advertise the event and please sponsors via print media. Print media is the most cost-effective way to engage with people at your events, and the recent surge in ground outdoor graphics has made it even easier to be inventive and impactful.
As you figure out how to most effectively utilize print media at your upcoming event, keep these three things in mind:
- Your outdoor event signage needs to be vibrant and eye-catching.
Posters that don’t draw people’s eyes aren’t worth the paper that they’re printed on. The most important thing while planning your event’s print media is choosing types of signage that will be visually compelling, easy to see, and event appropriate.
While traditional posters and banners have their place, they tend to be overlooked by crowds who are used to being bombarded by such signs all the time. A lot of outdoor event planning teams are instead turning to outdoor floor graphics which can be completely customized to your needs.
Perhaps the biggest advantage of floor graphics is that they are unexpected. People crossing over the signs are much more likely to notice them, stop, and even take pictures of the signs if they are cleverly printed. Take a look at these examples of inventive floor graphics to see what we mean.
- Your outdoor graphics need to be easy to put up and take down.
Ground graphics printed on material like Asphalt Art and SportWalk are incredibly easy to lay down and peel back up. Asphalt Art utilizes a foil based material that adheres to a wide variety of surfaces, giving a look that appears painted on. Such graphics can stay in place for anywhere from a few days to a few months, depending upon the environment, and when you’re ready to take them off, the process is as simple as peel and throw away. You can get a better sense of how easy Asphalt Art products are to apply and remove by visiting our videos page.
- Your graphics should be completely customized to your event.
Another great advantage of outdoor floor graphics is that they can be printed as large as you like and cut to virtually any shape. You can use ground graphics to lay down a twenty foot by twenty foot map of your entire event in a central location, or you can use them for innovative wayfinding on stairways. Rather than printing a boring rectangular poster with an arrow pointing your way, make your sign itself an arrow that leads directly to you.