One would be hard pressed to find an industry as stressful, high strung, and as dynamic as marketing. Advertising agencies are more often than not under the gun, working tirelessly to create a fresh marketing campaign that will serve to both make the clients happy and draw in an audience. The difficulty that lies in the incessant scheming for an innovative advertisement is the constant effort and pressure to create fresh and bold ad is unceasing. One of the first priorities to find decide on a tool that will favor a successful marketing campaign, but what hasn’t been already done? Where should marketing agencies look for inspiration when it comes to designing another new marketing campaign? The good news, new and innovative marketing tools have come forth that can provide fresh and attention grabbing potential, as well as offer an ubiquitous method of supplying physical ads for almost any occasion. This marketing tool involves the utilization of custom indoor and outdoor graphics that advertisers can use for practically any type of marketing campaign and event location.
What are custom indoor and outdoor floor graphics, and how can it help advertisers? Custom indoor and outdoor floor graphics blends unique and magnificent conceptual art techniques – the incorporation of graffiti art through digital graphic design – which spawns a vibrant, detailed, and lifelike ad image that can be placed on the floor to portray a brand, image, logo, insignia, and/or company name, and used either inside or outside. Floor graphics are custom designed because the client has virtually all the creative control needed, because the graphic image is developed on computer aided design (CAD) software. Once the client agrees on the custom design image, the image is then given to a specialized printing company, which is hopefully using Asphalt Art’s premiere quality printing materials and resources for optimal floor graphic imagery. The graphic design is then printed, and given a specialized backing that allows the floor graphic ad design to adhere to almost any type of surface found both indoors and outdoors.
Advertising agencies are involved in a high risk, high reward industry, and will always find themselves under pressure to solve the omniscient client slogan: “what have you done for me lately!” To satisfy your clientele base, introduce the idea of using custom indoor and outdoor floor graphics, which have proven to please clients and generate audience appeal, as well as serve as a marketing tool that can be used for several marketing needs, because of its ability to work in any environment. Advertisers that have used floor graphics for indoor and outdoor events have been thrilled with the outcome, and most often become repeat customers. Now, it is time for your advertising business to experience the same success.
If custom indoor and outdoor floor graphics are a new concept, please visit the Asphalt Art USA gallery to see splendid examples of successfully implemented floor graphic art and imagery.